Frequently asked questions

What are credits and licenses?

Credits are used to pay for image and video generation, editing, upscaling, and other features.

A license covers the rights to an individual image or video — downloads, commercial use, and, for images, vector export.

How do I get a license?

Licenses come with your plan, and you don't apply them by hand. Taking the image is the license. The first time you download an image that carries a watermark, export it as SVG, upscale it or remove its background, a license is applied to that image automatically. Exporting a video works the same way.

There is no Unlock button and no purchase step in the middle of your work.

If you work in an organization, a license anyone on your team takes belongs to the organization, and every member can use that image. In the History dialog those images sit under a tab named after your organization (Team licences on the phone); licenses you took before joining stay under My licences. The links at the top of the home page open both tabs.

What happens if I run out of credits or licenses?

The action is not available: a window says whether licenses, credits or both have run out, shows what is left and the renewal date if there is one, and Contact us reaches our team to top it up. Neither credits nor licenses are sold inside the product. An organization may have an overdraft that lets it go a little past its plan balance before anything stops; the overdraft is billed separately. On a subscription, your next Monthly Allocation also refills the balance.

How often are credits and licenses added?

If you're on a monthly or yearly subscription, credits and licenses are added to your balance every month. If you belong to an organization, they are added to your organization's shared balance as its plan sets out.

There is no free allowance: an account without a plan receives no credits or licenses.

Do unused credits and licenses expire?

The balance and the license on an image behave differently.

An image that already carries a license keeps it permanently — worldwide, perpetual, and royalty-free. It does not lapse when a subscription or contract ends.

Your unused balance follows your plan. Unused credits and licenses from a subscription stay in your balance until the plan renews. At renewal, up to one month's allocation rolls over (the Roll-over Limit), and anything above that expires. Credits bought as a one-time top-up expire 12 months after purchase if unused. If you belong to an organization, the balance is your organization's and follows its plan.

What happens if I cancel my subscription?

Every image that already carries a license keeps it. That does not change.

You can continue using your remaining credits and licenses until the end of the current billing cycle. After that, unused subscription credits and licenses are forfeited.

How does training work for private styles?

Each training uses credits, and so does each retraining. The current cost is under Your credits cover: click the balance in the top-right corner. Images from a newly trained style carry a watermark and stay inside the platform until they are licensed.

Downloading an image, exporting it as SVG, upscaling it or removing its background licenses it at that moment and removes the watermark. Higher resolutions still come from upscaling, at the usual credit cost.

A trained style does not expire, with one exception: on the free plan, an account with no generations, new styles or licenses for 93 days is deactivated, and its unpublished styles are removed.

How much does image generation cost?

Each model has its own price per image, set by the resolution and, on models with a quality choice, by the quality. Prices change from time to time, so check them in the app: on desktop, the prompt bar shows the cost of every request before you generate.

The balance in the top-right corner opens Your credits cover, with the current cost of a few popular models, style training and the image tools.

How do licenses work?

An image that needs a license starts out watermarked and stays inside the platform. Four actions license it, and any one of them is enough:

• Downloading it

• Exporting it as SVG (vectorization)

• Removing the background

• Upscaling it

You need 1 license per image. Once it has one, you can do all four as often as you like without needing another license, and use the image commercially. A video is licensed the same way, on its first export.

Credits still apply to the operations themselves — licensing an image doesn't make upscaling free, it makes it permitted.

Images from every public model need one, Exactly 1.0 Agentic and exactly 1.0 edit included, and so do images from a newly trained Private Style. An image without a watermark needs no license. An edit of an image, or a video made from it, is a new asset: if it carries a watermark, it needs its own license, even when the original is licensed.

Images generated before 4 September 2026 keep the status they had at that point.

What type of rights do licenses provide?

Personal and commercial rights to that specific image — worldwide, perpetual, and royalty-free. Use it in your own work, your products and your client projects, and pass it on to an agency working for you.

The one thing a license does not cover is reselling the image itself as a standalone file, on its own or as part of a pack. That applies to every image, however you got it.

For base models, the underlying model provider's terms also apply.

Who owns the rights to a private style?

The creator of the style — as long as they have the rights to the training images.

Why don't I automatically own the rights to images generated with my style?

Because each image is generated using Exactly.ai's proprietary technology.

You get personal and commercial rights to a specific image once it is licensed, which happens the first time you download it, export it as SVG, upscale it or remove its background.

Do I own the rights to the images I generate?

Yes, for any image that carries a license, and for any image that never needed one. Licenses give you personal and commercial rights, with the single exclusion described above.

An image that carries a watermark stays a watermarked preview until you download, vectorize or upscale it or remove its background. Until then it can only be used inside the platform.

Can I share my styles or credits?

You can share a private style with another person by email. It appears in their Shared with me tab.

Credits and licenses can't be transferred to another account. If you belong to an organization, your team already shares one balance, and licenses taken inside it are the organization's.

Is my training data safe?

Your training images are stored securely. Share a style only with people you would also trust with its training images.

Data protection & privacy explains who can access your styles and images, and which service providers process them.