How Bordeaux & Burgundy crafts standout B2B marketing creative with Exactly.ai

The challenge: Keeping creative momentum across many brands

Running multi-client GTM sprints, Bordeaux & Burgundy shipped 100–200 assets per client per week across ads, landing pages, email headers, decks, and website imagery. The team spent ~22 hours each week just searching for and editing stock imagery — a hidden drag on campaign speed.

On top of that, client amends averaged 5 hours per week and rework another 7 hours per week per large campaign (~120 assets). The result: creative backlog, slower speed to market, and ad fatigue from over-used stock libraries.

The solution: Private, brand-trained styles, ready on demand

The agency embedded Exactly.ai into their core creative workflow. Instead of starting from scratch or relying on generic stock, they trained private, brand-aligned styles using a curated set of client reference assets.

Within hours, each style produced visuals carrying the brand’s DNA: consistent line weights, lighting logic, edge treatments, and product depictions. Because every style lived in a private workspace with archival references, IP stayed ring-fenced while production accelerated.

Day-to-day changes were immediate:

• Marketing managers could generate hero options across LinkedIn, X, and carousel ratios before stand-up ended.

• Designers skipped repetitive stock searches and moved straight into Figma for polish.

• Copywriters paired headlines/CTAs and finished artwork the same afternoon.

• Clients received first drafts already on-brand, cutting revision loops dramatically.

Pinned products and recurring characters ensured brand identifiers stayed consistent across campaigns. Exports arrived layered and production-ready, so nothing slowed hand-offs.

The results: More assets, tighter control, happier clients

In the first 90 days:

• 58% faster asset cycle (brief to approval).

• 71% reduction in time-to-approval as feedback shifted from existential to editorial.

• 32% faster campaign speed to market by removing ~22 hours/week of stock search and editing.

• £62k in annualised design-time savings, based on recovered hours and avoided stock/tool costs (~US$500–700 per month in direct spend, plus ~95 design hours per month valued at £54/hr).

• +35% perceived brand-consistency lift, measured by fewer brand-related correction rounds.

• +120% brand awareness gains, observed across brand search volumes, social mentions, website traffic, follower growth, and referrals.

Designers reallocated time from low-leverage tasks into concepting and motion — the high-value creativity clients actually buy. Client reviews reflected the difference, with a steep decline in reworks tied to brand corrections.

“We kept the creative, built on it, and lost the backlog,” says George Saunders, Creative Director. “Clients feel the momentum when campaigns are not only ready to launch sooner, but are creatively exciting — that changes the agency/client relationship at approval and performance stages.”

— George Saunders, Creative Director

Today, every retainer begins with a rapid style build. New teams inherit prompt libraries and guardrails on day one. Campaigns ship faster, look sharper, and feel unmistakably on-brand.