Notion is a global collaboration platform that unifies notes, tasks, databases, and wikis into a single workspace. Their visual identity relies heavily on a distinctive minimalist, monochrome illustration style. Brands like Notion, operating in the productivity and software space, frequently need to produce a high volume of consistent illustrated content that helps simplify complex concepts and resonates globally.

Our goal was to showcase how to scale this production. As part of an internal study on style transfer, we tasked our AI with creating visuals that capture the essence of Notion's illustrative identity. This case study is for demonstration purposes and does not imply a partnership.