Google for startups
Google for Startups is a global program dedicated to supporting and scaling entrepreneurial ecosystems. Their Women Founders initiative focuses specifically on providing resources, mentorship, and visibility for female-led companies.
Their visual identity leans heavily on Google's core brand: it is colorful, clean, optimistic, and data-driven. Brands like Google, operating in the tech and venture capital space, frequently need to produce a high volume of consistent illustrated content that feels inclusive, empowering, and representative of a diverse global community.
Our goal was to showcase how to scale this production. As part of an internal study on style replication, we tasked our AI with creating visuals that capture the essence of Google's illustrative identity, with a specific focus on themes for the 'Women Founders' program. This case study is for demonstration purposes and does not imply a partnership.










