Local soul on a global scale: How Aspora accelerated a rebrand (and a $93M moment) with exactly.ai

Aspora is “global finance for global Indians” – a modern platform designed around the realities of cross-border life: earning here, sending there, saving and investing across countries. When Vance.tech rebranded to Aspora and closed a $93M funding round, the story needed to remain theirs. It was vital that Aspora kept to its values, as communicated through its visual identity, as an app designed for Indian users. With all the intricacies of a rebrand project to be considered, such as time to market, building the new brand’s recognition, and operational execution, they looked to exactly.ai for a scalable asset production system.

The Challenge: A rebrand on the clock, across many surfaces

The mandate was simple:  Generate a high volume of on-brand assets at the speed of a fundraising narrative and product rollout, without waiting on a 3D specialist or diluting the emerging identity. 

While the brand was being defined, teams across product, marketing, and investor communications needed visuals for the site, the app, launch comms, performance ads, and the deck – often simultaneously. Without a scalable way to produce on‑brand imagery and iconography, schedules bent around asset creation, and the brand’s new voice risked drifting as work hopped across teams and deadlines.

A successful rebrand requires speed. Speed of transition – from one aesthetic and name to another. But more importantly, the speed of recognition – the time it takes for existing and prospective audiences to become not just acquainted, but familiar with (and trusting of) your new identity. exactly.ai offered a way to address both, while also removing the quiet, easily overlooked speed blockers that slow market launches in the final mile.

By training a style in the new visual identity, the team could generate a high quantity of consistent assets on demand, dramatically reducing production time and protecting momentum during a pivotal window.

The Solution: A brand-trained system that scales assets in minutes

To introduce exactly.ai into Aspora’s workflow, we trained a private style using the new visual identity. The process is simple: upload a coherent set of references drawn from the evolving brand, generate options that already felt like Aspora, refine, and ship.

Creative direction stays with the design leads; the platform handles the heavy lift, so consistency and speed don’t compete.

Immediate wins were evident. Time-to-value skyrocketed. Within days, the Aspora team was producing assets that matched the brand’s tone – confident, contemporary, and culturally rooted. Production was happening at an organisation-wide scale, with marketers, product designers, and content teams empowered to generate on-brand imagery on demand.

“We use Exactly to generate 3D illustrations for our product and brand. We are now not limited by the absence of a 3D designer on the team. We can explore as many ideas as we want in a matter of minutes. Imagination is the only limit for us. It saves us time and effort equivalent to having a 3D designer in the team.”

— Sudhanshu Verma, Design Lead, Aspora

The Result: A meaningful rebrand in half the anticipated time

Aspora’s promise is global finance with a distinctly Indian heartbeat. By adopting exactly.ai in a pivotal moment of rebranding and in a high-pressure funding round, Aspora kept their promise and kept trust with a brand that remained cohesive and contextual. 

In numbers:

• 35+ assets created in half the time

• Weeks of repetitive design work saved

• Brand recognition signals up by 100%

• Organisation-wide adoption of the new style in 3 business days

The new fintech app and website experience wear the same face. Using a creative engine that scales assets as quickly as they’re scaling markets – without compromising cultural texture or design quality, Aspora is building recognition, rather than resetting trust.