How Bearly Funny scales purpose-led brand visuals with exactly.ai

Bearly Funny is a branding studio for socially conscious organisations and aspiring B Corps. The studio blends strategy with distinctive illustration to help clients communicate optimistic, human stories – then rolls that identity out across marketing channels. 

As demand grew for high volumes of consistent, on-brand visuals (think monthly newsletters, multi-slide carousels, and campaign variants), this lean, founder-led team adopted exactly.ai to speed up production without compromising creative or control.

The challenge: Consistency at scale for a lean studio

For many purpose-driven clients, the right visual style becomes the face of the brand. Yet, producing dozens of perfectly consistent assets can swallow weeks – especially when a small core team is responsible for both strategy and delivery. Bearly Funny needed a way to deliver large batches (e.g., newsletter series and social sets) faster, keep client brand styles tight, and preserve studio time for the high-value work of discovery, strategy, and identity design. 

In practice, projects that should have been a quick rollout routinely ballooned into 30+ hours of repetitive production.

The solution: Train the house style, then generate on demand

Bearly Funny trained private styles in exactly.ai based on the studio’s creative approach and each client’s brand rules. The studio rough-sketches key scenes, feeds them to the trained model, and receives near-final assets that match the brand’s artistic look and rules, ready for light art-direction and polish. 

Because the trained style generates within the guardrails the studio defines, even non-specialists in the team can safely generate new, brand-true assets for everyday needs. This keeps senior creatives at Bearly Funny focused on strategy and creative direction, while the model handles repeatable production.

Where exactly.ai fits in the workflow (and what it replaces)

• Replaces: time-consuming stock search/editing; manual varianting and resizing; repetitive redraws for recurring series.
  
  

• Augments: concepting and art direction (first passes arrive closer to “on-brand,” reducing rounds).
  
  

• Protects: a lean creative team’s time by moving routine production off the critical path while locking consistency.

The results: More work shipped, more time for strategy

• Production time cut by a third or better
  Repeat visual sets that previously took around 30–35 hours now drop to 10 hours or less when the model handles the heavy lifting. This frees up capacity for more clients and deeper strategic work.
  
  

• Brand-safe scale on smaller budgets
  Clients running biweekly or monthly programs get consistent visuals across newsletters, social media, and decks without the cost or delay of Bearly Funny hand-building every piece.
  
  

• Consistency locked in
  With style decisions captured in the model, every asset looks recognisably on-brand,  no matter who generates it or how many variants are needed. 

“There are always barriers that stop smaller businesses from upping their game. Tools like exactly.ai lowers and removes them.” 

— Dominik Korolczuk, Founder & Designer at Bearly Funny

Now, exactly.ai removes the repetitive labour so this founder-led studio can stay focused on discovery, strategy, and identity, while still shipping the always-on-brand volume of assets their clients need.