Shopify is the leading commerce platform that helps businesses of all sizes start, run, and grow. Their visual identity is defined by a distinct style of minimalist commercial photography, designed to reflect their professional user base. This presents a challenge for merchants needing to create a high volume of consistent visuals for their campaigns.

Our goal was to showcase how to scale this production. As shown in the following examples, we successfully generated new product shots and new scenes that maintain perfect stylistic integrity. This case study is for demonstration purposes and does not imply a partnership.