Uber is a global technology company that connects the physical and digital worlds to move people and things at the scale of a city. Their visual identity relies heavily on a dynamic, modern illustration style. Brands like Uber, operating in diverse urban environments, frequently need to produce a high volume of consistent illustrated content that resonates globally.

Our goal was to showcase how to scale this production. As part of an internal study on style replication, we tasked our ai with creating visuals that capture the essence of Uber's illustrative identity. This case study is for demonstration purposes and does not imply a partnership.