How MCK Consulting uses exactly.ai to create unique visuals for their consulting business

Ioana David is a freelance consultant and small business owner, working with both corporate and startup clients to develop business models and strategic growth plans.

With a deep understanding of the power of branding, Ioana knew that strong visuals would be an essential part of marketing her expertise and building credibility as a consultant.

The challenge

As she prepared to launch a new website for her consulting business, Ioana wanted images that would showcase her skills and visually represent the value she brings to businesses. But finding the right ones was harder than expected.

Ioana initially explored the possibility of using traditional stock photos. However, when she filtered out the already overused options, what was left was quite generic and literal. Ioana wanted something innovative, she needed visuals that symbolised her creative and strategic thinking. Even with a keen eye for design, Ioana struggled to find something that aligned with her vision.

Ioana experimented with different AI image-generation tools but these all fell short. The generations felt too unrealistic and unnatural, and more importantly they didn’t give her the control she was looking for to maintain a consistent theme across multiple designs. Ioana wanted the images to look uniform, like they’d been drawn by one person and this wasn’t possible with the AI tools she’d already experimented with.

The solution

Frustrated with the generic results from other tools, Ioana landed on exactly.ai – an affordable and efficient way to create cohesive, stylish images that truly reflected her brand.

Ioana explored the curated artist library available on exactly.ai and was immediately drawn to the Graphite Creature style by Liza Perelman. The soft, textured artwork captured the innovative spirit Ioana wanted to express.

Once she had generated the images she needed, Ioana licensed them through exactly.ai to secure full usage rights for her website. This approach allowed her to quickly create a cohesive, high-quality visual identity while also supporting the original artist.

By using exactly.ai, Ioana was able to:

• Produce professional abstract visuals that reflected the type of innovative work she does
• Maintain a consistent design style across multiple images that align with her brand style
• Create unique high-quality images without needing to hire an illustrator or spend hours searching through stock libraries that lack the uniqueness she was looking for

With exactly.ai, Ioana was able to overcome the limitations of stock photos and traditional AI generated content to create a website that reflects her expertise.

The visuals Ioana created with exactly.ai are now an integral part of her website that help to strengthen her brand identity, make her content more engaging and allow her to stand out in a crowded industry.

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