Flux.1 Kontext: the next-generation AI image generator & editor

Flux.1 Kontext is here, and it's about to change how you create and edit images. Whether you're a designer working on concept art, a marketer crafting on-brand visuals, or anyone who needs lightning-fast mock-ups, this tool delivers something most AI image generators can't: exceptional generation AND precise editing in one package.

The best part? It's already live on exactly.ai, completely free to try. No credit card required, no lengthy setup — just jump in and start creating.

What makes Flux.1 Kontext different?

Most AI image tools force you to choose between great generation or decent editing. Flux.1 Kontext breaks that compromise by accepting both text and images as inputs, then letting you create and iteratively refine results with natural-language instructions.

Here's what sets it apart:

Multimodal inputs: Start with a text prompt or upload an existing image and give it instructions.

State-of-the-art quality: Photoreal detail with minimal artifacts, even in complex scenes.

Token-level editing: Make precise changes to colors, objects, styles, or text without rerendering everything.

Character consistency: Maintain faces, poses, and composition across multiple edits.

Iterative workflow: Perfect for designers who prefer step-by-step refinement over single-shot generation.

Zero barriers: Available on exactly.ai today.

Creating images from text

When you're starting from scratch, think like a cinematographer. Lead with your core idea in clear, natural language — state the camera angle or art style first, then paint a vivid scene.

People

The model captures realistic facial features, expressions, and poses with remarkable detail. From professional headshots to candid moments, it handles human subjects with nuance and authenticity.

Example:

Close-up, hyper-realistic fashion portrait of a young woman with short, jet-black hair and blunt bangs, cocooned in an oversized sculptural puffer coat. The coat's glossy, quilted surface shimmers with an iridescent rainbow gradient—vivid blues, greens, purples, and golds—catching crisp studio lighting. The model gazes pensively to the side against a seamless deep midnight blue background, high-fashion editorial styling, ultra-detailed textures and reflections.

Separate objects

Perfect for product photography, illustrations, or any standalone items. The model understands materials, textures, and lighting to create compelling object renders.

Example:

A minimalist isometric 3D render of a compact, toy-like espresso machine with a terracotta-orange base, mocha-brown housing, and brushed-aluminum brew head, paired with a cream ceramic cup on a slotted steel drip tray against a seamless sand-beige backdrop under soft, diffused studio lighting for a kawaii clay-shader look in a warm, earthy palette.

Scenes

From intimate indoor spaces to sweeping landscapes, Flux.1 Kontext builds complete environments with atmospheric depth and visual storytelling.

Example:

A dramatic overhead shot shows a retro teal coupe accelerating down an empty, fog-soaked highway at dusk; crimson taillights ignite thick plumes of tire smoke, casting neon red into the surrounding blue mist and conjuring a moody, synthwave-styled atmosphere.

The key to great results is being specific about what you want while keeping your language natural and descriptive. Focus on the essential details that matter most to your vision.

Making object modifications

Flux.1 Kontext excels at making precise changes to specific objects within your images.

Want to change an object's color? Just ask:

Add Glossy black, retro-inspired sunglasses.

Need to transform the entire environment? No problem:

Change the background to a snowy slope.

Keeping characters consistent

One of Flux.1 Kontext's most powerful features is character consistency. Start with one reference image and the character stays recognizably the same through every iteration.

Here's how it works:

The woman is taking a selfie in Tuileries Garden. It's a lovely sunny spring day. Keep the exact facial features, hairstyle, and other defining traits.

Now it's winter and everything is covered in snow. Keep the exact facial features, hairstyle, and other defining traits. Maintain identical subject placement, camera angle, framing, and perspective.

The character consistency framework:

1. Anchor your reference: Describe the character explicitly — "The woman with black hair..." not just "her"

2. Describe the transformation: Spell out exactly what you're changing:

   • Environment: "...now on the streets of Paris"
   • Activity: "...now taking a selfie"
   • Style: "Transform to Dutch Golden Age painting style while keeping the same person"

3. Lock in identity cues: Explicitly list what must stay consistent:

   • "...while maintaining the same facial features, hairstyle, and expression"
   • "...keeping the same identity and personality"
   • "...preserving their distinctive appearance"

What not to do: common mistakes that break consistency

Don't use vague pronouns

❌ Bad: "Put her on a snowy slope"
✅ Good: "Put the woman with black hair on a snowy slope"

Don't let identity cues vanish

When you change outfits, styles, or settings, defining traits can disappear if your prompt is too loose.

❌ Bad: "Transform the woman into an 18th-century baroness"
✅ Good: "Transform the woman into an 18th-century baroness while preserving her exact facial features, eye color, and facial expression"

Don't use ambiguous instructions

Broad verbs like "transform" signal a total overhaul. Use precise verbs when you want to keep core details intact.

❌ Bad: "Transform the woman into an 18th-century baroness"
✅ Good: "Change the clothes to those of an 18th-century baroness"

Don't let composition shift unexpectedly

When swapping backgrounds, you usually want the subject's pose, scale, and placement to stay put.

❌ Bad: "Put her on the snowy slope"
✅ Good: "Change the background to a snowy slope while keeping the person in the exact same position, scale, and pose. Maintain identical subject placement, camera angle, framing, and perspective. Only replace the environment around them"

Style transfer that actually works

Flux.1 Kontext can transform any image into different artistic styles while preserving the core subject and composition.

Example:

Transform the image with a Maria Sibylla Merian–inspired stylization, weaving in her signature motifs—delicate clusters of caterpillar-to-butterfly life-cycle vignettes perched at the corners, sinuous botanical cartouches of seed pods and exotic blooms framing key areas, fine ink-etched vein details and stippled textures over translucent watercolor washes, and subtle hand-lettered specimen labels in the margins—while retaining every original form, proportion, and focal detail of the composition intact.

When you're transforming artistic styles, follow these four essential rules:

1. State the style outright Don't say "make it artistic" — be specific: "Transform into Impressionist art style" or "Convert to medieval engraving."

2. Reference familiar artists or movements A clear reference tightens the outcome: "Art Nouveau ornamental linework" or "A painting by Maria Sibylla Merian."

3. Describe signature traits If a name alone isn't enough, list the defining visuals: "Transform to chalk pastel drawing with smudged edges, velvety color layers, and fine dust texture."

4. Protect what matters Say exactly what must stay unchanged: "Change style to Pre-Raphaelite floral motif while maintaining the original composition and object placement."

Editing text in images

Want to change the lettering on a sign, poster, or label? Flux.1 Kontext edits in-image text directly — no full rerender required.

The key rule: Put exact words in quotes — "Replace 'old text' with 'new text'"

Examples:

Replace 'pizza' with 'exactly.ai', maintaining the same double-contour lettering.

Replace 'for the world' with 'Stunning, brand-ready visuals'.

Text editing tips:

• Choose clean, legible fonts — ornate or highly stylized type can confuse the model
• State what stays the same: "Replace 'cat' with 'dog' while keeping the original font style and color"
• Keep new text roughly the same length — huge changes in character count can distort layout

Your Flux.1 Kontext success checklist

Follow these essential guidelines to get the best results:

Be specific, not vague

✅ Use precise color names, concrete details, and action-packed verbs
❌ Avoid generic adjectives and unclear descriptions

Start small, then build

✅ Nail the core change first, then layer on complexity
❌ Don't try to change everything at once

Guard what matters

✅ Say exactly what must stay untouched: "while keeping the same facial features, composition, and lighting"
❌ Don't assume the model knows what you want to preserve

Work in stages

✅ Break big transformations into successive edits
❌ Don't expect perfect results from one massive prompt

Name things clearly

✅ "The woman with short black hair" or "the red car"
❌ Pronouns like "her," "it," or "this"

Quote text exactly

✅ "Replace 'pizza' with 'exactly.ai'"
❌ Loose descriptions of text changes

Lock the frame when needed

✅ "Keep the exact camera angle, position, and framing"
❌ Let composition shift unexpectedly

Choose verbs purposefully

✅ "Change the clothes" or "replace the background" for targeted edits
❌ "Transform" when you want to keep most elements intact

Ready to get started?

Flux.1 Kontext is available right now on exactly.ai — completely free to try. No credit card, no lengthy setup, just pure creative power at your fingertips.

Remember: extra clarity always helps, but keep each edit concise enough to avoid over-complicating your prompts. The model works best when you give it clear, specific instructions about what to change and what to keep.

Jump in now and watch your creative vision come to life — one precise edit at a time.