exactly.ai experiment proves demand for unique styles with creator payouts rolling out

Artist avatar

Tonia Samsonova

CEO and Founder

Dec 08, 2024

Transforming How Creators and Brands Collaborate

At exactly.ai, we transform how top creators and brands collaborate by solving key challenges in producing high-quality, consistent visual content. We understand the immense pressure brands face to produce a large volume of high-quality imagery to fuel their marketing and performance campaigns. The quality of these assets directly determines the effectiveness of the campaigns, influencing engagement, conversions, and brand perception. However, achieving this balance of quality and quantity, especially under tight deadlines, is a challenge that many brands struggle to overcome.

This is where exactly.ai steps in. Our platform gives brands instant access to hundreds of premium styles created by the world’s leading artists, photographers, and illustrators.

With these artist-trained styles, brands can:

  1. generate bespoke, high-quality images
  2. at scale and
  3. in record time, eliminating the traditional bottlenecks of finding the right style, commissioning creators, or achieving consistency and uniqueness with generic AI tools.

For creators, exactly.ai ensures they are:

  1. compensated for their work,
  2. discoverable by top brands,
  3. and in control of how their styles are used.

This redefines how AI-generated content bridges creativity and commerce, making exactly.ai the ultimate solution for brands seeking impactful visuals and creators looking to grow their visibility and reputation.

Empowering Artists and Brands with Personalised AI Styles

For two months exactly.ai conducted an experiment with 13 pioneering artists who published their unique style models on the platform. This initiative aimed to demonstrate the value of personalised artistic styles in marketing and advertising while helping artists expand their reach and generate consistent revenue.

The results were impressive: the styles attracted over 15,000 unique visitors, proving the increasing demand for exclusive, high-quality AI-generated images tailored for advertising and marketing campaigns. Over the two-month period, a total of 365,000 images were generated using public style models and published on exactly.ai. This extraordinary volume showcases the platform’s ability to connect creators with a vast, engaged audience and provide brands with an unparalleled resource for impactful visuals.

Celebrating Standout Performances

The experiment revealed some remarkable successes: Our top payout was £510 and Amarylis Hibon’s "Floral Portraits" drew 2,568 users and generated £388.73 in revenue. Similarly, Stephane Maguet’s "Edge of Reality" style, for example, attracted 2,297 unique users earning £199.38 in payouts.

All revenue generated by paid subscribers was distributed directly to the artists. Free users also played a critical role by creating watermarked images that increased exposure across search engines and social media platforms, driving more traffic to the artists’ styles.

Introducing the Credits System

Building on this success, we’re introducing a credits-based system to enhance revenue attribution and simplify transactions. Here’s how it works:

  • Paid subscribers will purchase images using credits, with each commercial image priced at 100 credits (equivalent to £4).
  • Every time a paid subscriber downloads an image created with a style, 100 credits will be added to the artist’s account.
  • Artists can use their credits on exactly.ai or withdraw them as cash, creating a transparent and flexible revenue model.

This new system strengthens the connection between creators and their audiences, ensuring that every download becomes a meaningful exchange of value.


Why exactly.ai is the Ultimate Choice for Creators and Brands

For creators, exactly.ai provides an unparalleled opportunity to promote their unique styles, connect with global audiences, and earn consistent revenue. The platform amplifies their reach while giving them the freedom to focus on their creative pursuits.

For brands, exactly.ai is the ultimate destination for exclusive, artist-trained models that deliver stunning, campaign-specific visuals. These styles go far beyond generic AI-generated images, offering impactful content that captures attention and drives results.

Looking Ahead: Setting New Standards for AI-Generated Artistry

The success of this experiment is just the beginning. Over the coming months, we will:

  • Enable artists to set their own prices for images.
  • Introduce advanced tools to help brands measure the impact of their marketing visuals.
  • Expand our library of artist-trained models, inviting more creators to join our thriving community.

Whether you’re an artist ready to showcase your vision or a brand searching for impactful, one-of-a-kind imagery, exactly.ai is your destination. Together, we are shaping the future of AI artistry and setting a new standard for marketing images that truly stand out.

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